![]() ![]() Eventually it gained 50,000 users, and held onto many of them until Bogost’s self-imposed “cowpocalypse” when all the cows were raptured effectively ending the game. ![]() In Cow Clicker, the satire, users had cows in a virtual pasture, and they got points for clicking on them. It came from the point of view that games like Farmville and Mafia Wars create game mechanics designed to suck people into repetitive pointless tasks and then hopefully charge them for the privilege of an enhanced experience performing pointless tasks. To sum up, Bogost created the game as a satire of Farmville and it ironically went viral. I won’t get into every detail of the game here, but I definitely encourage you to read the article at if you are so inclined. I came across an interesting article about Ian Bogost and his Facebook game project “Cow Clicker”. En route to Austin for SXSW, I settled in with the January issue of Wired and the soundtrack to Drive, which I highly recommend for dusk flights if you have a window seat.
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